Blog

What Does Leadership Mean to Gen Z?

Four workers looking at a computer screen

As Gen Z enters the workforce, it is essential that businesses know how to lead them in an effective way that encourages them to do their best work. The business industry has faced big changes already, as many Gen Zers have already started working. Those that haven’t started working yet have become influential buyers—changing Read More …

How Advertisers Reach the Tech Savvy Gen Zers

How Advertisers Reach the Tech Savvy Gen Zers We may like the same products, but there is a big generational gap in marketing and advertising. Millennials use catalog coupons while Gen Z uses online promo codes. Millennials prefer going in-store. Read More …

Gen Z is Pushing for Gender Equality in the Workplace

Corporate Social Responsibility              Social responsibility begins within the organization and with technology and current cultural norms, a company’s social presence has been more impactful than in the past. Thanks to the generations of women Read More …