How Gen Z is Using Social Media to Develop their Personal Brand

This image shows a woman holding a cellphone.

In the past, branding strategies were typically only crafted for businesses, products, entertainers, or politicians. Today, however, thanks to social media platforms like Instagram, Facebook, and LinkedIn, that is no longer the case. Increasingly, Gen Z is using their online Read More …

What Does Leadership Mean to Gen Z?

Four workers looking at a computer screen

As Gen Z enters the workforce, it is essential that businesses know how to lead them in an effective way that encourages them to do their best work. The business industry has faced big changes already, as many Gen Zers have already started working. Those that haven’t started working yet have become influential buyers—changing Read More …