Corporate Social Responsibility
Social responsibility begins within the organization and with technology and current cultural norms, a company’s social presence has been more impactful than in the past. Thanks to the generations of women before us, there has been more change in a woman’s role in society, but Gen Z wants to see more. Words are not enough. Corporate social responsibility is a model that businesses follow to be held socially accountable, and Gen Z has made it very clear with their heavy social media presence that if you do not practice what you preach you, as the business, are done. It takes many forms, but the primary purpose holds true. And in current events, gender inequality in the workplace has gained more traction because of Gen Z’s persistence.
Grow, Jean M., and Shiyu Yang. “Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens.” Journal of Advertising Education, vol. 22, no. 1, May 2018, pp. 7–22, doi:10.1177/1098048218768595.
Kaplan, Elaine Bell. “The Millennial/Gen Z Leftists Are Emerging: Are Sociologists Ready for Them?” Sociological Perspectives, vol. 63, no. 3, SAGE Publications, 2020, pp. 408–27, doi:10.1177/0731121420915868.
Williams, Christine L., and Kirsten. Dellinger. Gender and Sexuality in the Workplace. Emerald, 2010.