Gen Z is the only generation thus far to be raised in a social media driven culture. Because members of Gen Z are between the ages of 5 and 23 most of Gen Z does not remember a time when Read More …
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What Marketers Need to Know About Gen Z’s Empathy Deficit
How COVID-19 has Affected College In and Out of the Classroom
Introduction COVID-19 has affected our nation heavily in the economy and the environment. Businesses have closed around the country and we are facing severe economic instability. But one of the huge factors that COVID-19 has affected is the college education Read More …
How Charleston Southern Football Players are Improving During COVID-19
Introduction Being a Senior Division 1 football player at Charleston Southern University takes a great deal of responsibility and work to achieve goals in creating better relationships with my teammates and winning championships. COVID-19 is challenging my team and I Read More …
Ethical Data Collection in the Age of COVID
“Covidata” & Fatigue Drs. Donnelly and Hinson read this article from RTE about the ethics of feeding the world’s insatiable need for data and answers during these perilous times. While the article focuses on mental health research – which Abbey Read More …
Research Methods 101
Research Methods 101 One of our favorite quotations as researchers is from anthropologist and author Zora Neale Hurston who said that “Research is formalized curiosity. It’s poking and prying with a purpose.” We believe that curiosity is a guiding principle Read More …