In the past, branding strategies were typically only crafted for businesses, products, entertainers, or politicians. Today, however, thanks to social media platforms like Instagram, Facebook, and LinkedIn, that is no longer the case. Increasingly, Gen Z is using their online Read More …
More and more companies are starting to focus their attention on targeting Generation Z with their branding and marketing efforts. Company branding is so important because at the base-level, it is a business’s identity. As Gen Z begins to enter Read More …
Gen Z-ers have started to enter the workforce. It is not enough to simply know the characteristics of this generation. It is now up to businesses and marketers to understand this generation’s wants and needs in relation to work and Read More …
How Gen Z Has Made A More Body Conscious Fashion Industry For years, droves of women flocked to magazine stands and gazed at billboards seeking inspiration from the long, lean models that graced their presences. Fashion brands aimed Read More …
Generation Z, born between 1995 and 2010 are kicking off into the workforce. The oldest being 25 this year. Generation Z is known for their tech savvy knowledge and a do-it-yourself attitude, and according to forbes.com 55% of Generation Z Read More …
What Gen Z Wants from Employers Every generation wants different things from the workplace, and they look for employers who can give them the benefits they are looking for. Employers may provide Read More …
How Advertisers Reach the Tech Savvy Gen Zers We may like the same products, but there is a big generational gap in marketing and advertising. Millennials use catalog coupons while Gen Z uses online promo codes. Millennials prefer going in-store. Read More …
Mental health is a rising issue more than ever before. Why? Well to start, the pandemic has had a major impact and individuals are vocalizing their struggles. Going to therapy and talking about hardships within Read More …
Corporate Social Responsibility Social responsibility begins within the organization and with technology and current cultural norms, a company’s social presence has been more impactful than in the past. Thanks to the generations of women Read More …
Building Empathetic Conversation Skills is More Important Now Than Ever In our current climate we don’t get many chances to have face-to-face conversations with each other. Nonetheless, whether they are in-person or over Zoom every conversation is an opportunity to Read More …