As millennials and Generation Z enter the workforce, and in some cases leadership positions, it is essential that employers understand the key differences between these generations. The millennial generation includes everyone born between 1981 and 1996. Generation Z includes everyone Read More …
Gen Z individuals are known to be a force to be reckoned with and this will be sure to display itself more and more as they start to enter the workforce. This group will bring about new ideas and terminate any outdated traditional values that have been seen as the typical work settings. According to Read More …
Instead of asking the question “What is Gen Z?” a more appropriate question would be “Who is Gen Z?” since it is a generation filled with complex and vocal individuals born in the booming age of technology. Gen Z consists of those individuals born between the Read More …
In the past, branding strategies were typically only crafted for businesses, products, entertainers, or politicians. Today, however, thanks to social media platforms like Instagram, Facebook, and LinkedIn, that is no longer the case. Increasingly, Gen Z is using their online Read More …
More and more companies are starting to focus their attention on targeting Generation Z with their branding and marketing efforts. Company branding is so important because at the base-level, it is a business’s identity. As Gen Z begins to enter Read More …
Gen Z-ers have started to enter the workforce. It is not enough to simply know the characteristics of this generation. It is now up to businesses and marketers to understand this generation’s wants and needs in relation to work and Read More …
Gen Z was once looking forward to heading into a workforce with low unemployment and many opportunities, but now those opportunities have diminished due to the pandemic. According to a researcher from Pew Research Center, Gen Z was entering an Read More …
The next generation of leaders, Gen Z, are often referred to as opinionated and activists due to their openness on various social issues. Just like how society’s ideals have changed throughout the decades, so has the meaning and significance of equality for this group of individuals. Two key elements that Gen Z believe are essential to achieving equality are diversity and Read More …
As Gen Z women have started entering the workforce in recent years there are expectations that must be met by employers. These expectations and standards have developed due to social changes these women have witnessed in their lifetime thus far. The social movements that Read More …
Gen Z-ers have started to enter the workforce. It is not enough to simply know the characteristics of this generation. It is now up to businesses and marketers to understand this generation’s wants and needs in relation to work and Read More …