How Gen Z Has Made A More Body Conscious Fashion Industry For years, droves of women flocked to magazine stands and gazed at billboards seeking inspiration from the long, lean models that graced their presences. Fashion brands aimed Read More …
How Advertisers Reach the Tech Savvy Gen Zers We may like the same products, but there is a big generational gap in marketing and advertising. Millennials use catalog coupons while Gen Z uses online promo codes. Millennials prefer going in-store. Read More …
Gen Z There is no objection that when Gen Z comes to mind, social media platforms like Instagram, Twitter and Snapchat resonate with them. Can these platforms possibly help these individuals with communication skills and bring benefit to managers? Yes, Read More …
How Gen Z’s Social Media Evolution Challenges Marketers When social media was first popularized, new users flocked to these sites where they found groups of people with whom to share their interests, ideas, and experiences. The ability to find likeminded Read More …
Gen Z is the only generation thus far to be raised in a social media driven culture. Because members of Gen Z are between the ages of 5 and 23 most of Gen Z does not remember a time when Read More …