There is no objection that when Gen Z comes to mind, social media platforms like Instagram, Twitter and Snapchat resonate with them. Can these platforms possibly help these individuals with communication skills and bring benefit to managers? Yes, and here is why.
To use all of the devices, software and social media, people need phones, right? Well, the statement from Mary Kate McGrath in “How to Understand Gen Z Communication Patterns” gives quite the statistics. When speaking of students today, McGrath said, “approximately 95% of Gen Z students have a smartphone and about half of these students use it for more than five hours a day (McGrath).” With these numbers presented, it is safe to assume that these practices or usages of cell phone devices will be brought to the work force. But not to worry, this only means that emails, phone calls, and any other forms of communication can expect a rapid response from Gen Z. There are countless opportunities to be able to reach out to employees knowing that a response should be received in less than an hour. This is the chance to encourage staff to download the company’s email or any communication structure to their device because the notification will catch attention. Be innovative in what can draw the desire of answering pertinent information in a respectful amount of time.
McGrath, Mary Kate. “How To Understand Gen Z Communication Patterns.” Rave Mobile
Safety, 12 Aug. 2019,