What Does Leadership Mean to Gen Z?

Four workers looking at a computer screen

As Gen Z enters the workforce, it is essential that businesses know how to lead them in an effective way that encourages them to do their best work. The business industry has faced big changes already, as many Gen Zers have already started working. Those that haven’t started working yet have become influential buyers—changing Read More …

How Advertisers Reach the Tech Savvy Gen Zers

How Advertisers Reach the Tech Savvy Gen Zers We may like the same products, but there is a big generational gap in marketing and advertising. Millennials use catalog coupons while Gen Z uses online promo codes. Millennials prefer going in-store. Read More …

Building Empathetic Conversation Skills is More Important Now Than Ever

Building Empathetic Conversation Skills is More Important Now Than Ever In our current climate we don’t get many chances to have face-to-face conversations with each other. Nonetheless, whether they are in-person or over Zoom every conversation is an opportunity to Read More …