In the past, branding strategies were typically only crafted for businesses, products, entertainers, or politicians. Today, however, thanks to social media platforms like Instagram, Facebook, and LinkedIn, that is no longer the case. Increasingly, Gen Z is using their online Read More …
More and more companies are starting to focus their attention on targeting Generation Z with their branding and marketing efforts. Company branding is so important because at the base-level, it is a business’s identity. As Gen Z begins to enter Read More …
Gen Z-ers have started to enter the workforce. It is not enough to simply know the characteristics of this generation. It is now up to businesses and marketers to understand this generation’s wants and needs in relation to work and Read More …