As millennials and Generation Z enter the workforce, and in some cases leadership positions, it is essential that employers understand the key differences between these generations. The millennial generation includes everyone born between 1981 and 1996. Generation Z includes everyone Read More …
Gen Z individuals are known to be a force to be reckoned with and this will be sure to display itself more and more as they start to enter the workforce. This group will bring about new ideas and terminate any outdated traditional values that have been seen as the typical work settings. According to Read More …
Instead of asking the question “What is Gen Z?” a more appropriate question would be “Who is Gen Z?” since it is a generation filled with complex and vocal individuals born in the booming age of technology. Gen Z consists of those individuals born between the Read More …
In the past, branding strategies were typically only crafted for businesses, products, entertainers, or politicians. Today, however, thanks to social media platforms like Instagram, Facebook, and LinkedIn, that is no longer the case. Increasingly, Gen Z is using their online Read More …
More and more companies are starting to focus their attention on targeting Generation Z with their branding and marketing efforts. Company branding is so important because at the base-level, it is a business’s identity. As Gen Z begins to enter Read More …